In this digital age where the whole world is online, it has become necessary for business to come online. Whether your shop is in the middle of the market or it is an online store, it is necessary to have an official website to convey every information related to your business to the public. Customers nowadays are using the Internet to know the price of goods, location of shops, time etc. and even to buy goods. In such a situation, establishing your business on the Internet through a website can be a profitable deal for you.
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1- Think what the website will be like?
First of all, think about what is the purpose of your website. Usually a simple website is made to give general information about your business. On the other hand, if you are an e-commerce business, then your website can also be quite complex. Whatever the website, take special care of one thing that the work of your company should be written in clear and simple language on the home page of the website. Whoever comes to your website should understand at a glance whether his work can be done here or not. If you do not want to add a payment option on your website, then it will be easy for you to set up the website, but if you want to create a website capable of accepting online payments, then you will have to take an external service for online payment.
2- Determine your domain name
Your domain name is a very important feature of your website. It is like your address i.e. URL, which you will share with your existing and potential customers to promote your website. A good URL is clear and easy to remember. Try to keep it short. It is better not to put confusing words or short forms in it. You also have to decide which top level domain i.e. TLD will be used after the name of your site like .com, .in, .net, .biz. People are using new types of TLDs nowadays, although .com is still the default.
Once you have chosen your domain name, after that you can check its availability and buy it from domain registrar sites. Make sure to check the copyright in your domain name, whether your name has been taken by someone else or not. If so, you can talk to that company and buy that name from them.
3- Choose a web host
The host is a server where all the data of the website is stored for public viewing. For a small business, hosting your website on your own can prove to be quite expensive. In such a situation, you will need an external web host for your website.
You can choose it according to your budget. You can do this at a lower cost through a shared web host, although in this you will have to share space with other websites. Due to this, you may have to compromise on website speed.
4- Develop your pages on the website
Apart from a simple home page, there are many other pages that you will have to develop for your website. Create different pages depicting different aspects of your business, so that people can easily get the right information of their interest. Along with the page of your products or services, you can also create a blog page to talk about the goals of your company. Keep in mind that every page should match the thinking of your company. For contact, you can also create a contact page giving address, phone number etc. Contact page is a link between you and your customers.
You can also create an 'About' page in which you can give information about your founder team and staff along with their photos. By doing this, people will get to know the faces behind your business and they will be able to connect with you better.
Get a logo of your company or brand made and display it prominently on your website. This will make it easier for people to recognize your company on the web by differentiating it from others.
5- Set up your payment system
If you want to provide payment facility on your website, then you will have to take the help of third party payment systems. Many web-hosts help you connect to such systems. Do some research and choose a system that is flexible and a perfect fit for your needs. It should also be able to adjust to your changing needs in the future.
6- Test before publishing
Before going live, make sure that your website works properly on all major browsers. While checking, click on every link, every page to see if the images are opening properly, if the links are correct or not, what is the format and think about the experience of the site from a user's point of view. This work may take more time, but this effort will save you from future customer complaints.
If you add analytics to your website, it will keep giving you data about the performance of your marketing campaigns from time to time. It will also tell how the audience is reacting to your site.
7- Promote your website
Post about your website on social media like Facebook, Twitter, etc. and share your link. Whenever you update your website, share its information with people through social media. Do not forget to attach a link to your website with every post.
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