Younger Buyer Segments: Recent market statistics suggest that almost half of B2B buyers are young, tech-savvy, and sophisticated. These buyers expect more ease of use, like customer-driven websites. The unique shopping preferences of younger buyer segments will help B2B businesses grow in the long term.
Mobile Commerce: Mobile commerce is here to stay as a trend across key business sectors. It is changing the face of B2B marketing as 80% of B2B customers use mobile devices during the buying process. From comparing prices to viewing a plethora of other features, new-age buyers are using mobile devices more and more to make purchases.
Personalization: On the task of making shopping more mobile-friendly and customized, personalization is another trend that will help B2B businesses succeed in the long run. A lot of companies around the world are already implementing sophisticated optimization in the form of price optimization algorithms to provide dynamic pricing. Ultimately, creating personalized experiences will be the key to reaching more profitable B2B sales in the coming years.
Still, it ultimately depends on the business to decide how to take their venture forward based on their business outlook, revenue goals, and other business objectives.
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