Low response? 5 ways to make supplier database lead-ready

If your email or calling campaigns are getting low response, it is possible that your supplier database is not lead-ready. The first step to improve this is data verification – verify every contact detail such as phone number and email so that you can reach the right decision-maker. Secondly, segmentation is very important – categorize data separately based on industry, location, and company size so that messaging is relevant.

The third way is to add the designation of the contact person – such as purchase manager, owner, or director – so that you can make a targeted and personalized pitch. Fourth, track recent activity or response history – if a contact has shown interest previously, keep them on the priority list.

The fifth and most important way is to use a CRM tool – like Zoho CRM, HubSpot or Salesforce – where you can organize, track and nurture supplier data. Applying these five techniques makes your supplier database more effective and lead-convertible.

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For more information, visit our website or contact us at +91-8882956467. Download the free sample database in Excel format.