Low Response? 5 Ways to Make Supplier Database Lead-Ready

If your email or call campaigns are getting low response, it may be that your supplier database is not lead-ready. The first method is data cleansing, in which outdated contacts, duplicate entries, and incomplete fields are removed or updated. The second important step is data enrichment, in which you add more detail to each supplier’s profile such as business size, product specialization, and verified contact info. This makes outreach more relevant.

The third method is segmentation, in which you divide the database into categories such as region, industry type, or based on supplier rating. The fourth point is to track engagement history, i.e. which supplier opened the email, clicked or attended the call – save this data in a CRM or email tool. The fifth and last way is to add custom notes and tags, so you can personalize future conversations.

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