1. Typography: The choice of typography (font) for the text of the card is an important decision because the reader (the recipient of your card) connects with the letters. Along with the primary purpose of sharing information, typography is integral to creating an impact and expressing your point of view.
A card with clear, bold traditional letters reflects a serious, businesslike attitude. In contrast, a colorful card with artistic letters will communicate a light-heated, fun-loving image. The business card of a studio owner or fashion designer will suit well with a cheerful personality.
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2. Layout: Business cards are space-constrained, so there is little room for creative layout. Colour, blank space, proportions and matching typography are the various elements available to the card designer. The company logo also (if any) forms part of the design layout.
3. Paper: The quality of the paper plays an important role in creating an overall impression (by the business card). Paper can improve the perceived value in a business card in the same way as it can in packaging (a well-designed box gives the impression that the sweets inside are just as good; it may not actually be). Compromising on paper quality for cost considerations can negate the advantages of a well-designed business card. Some common varieties of paper used for cards are glossy, matte, non-tearing, velvet touch and Eco-friendly.
4. Size: Symmetrical shapes of business cards are essential to convey a clear, straightforward impression about you. Standard or classic designs define symmetrical shapes. A common size is 55 mm by 85 mm.
Some people may round the corners of standard cards for a new look. People try odd shapes (oversized, square, triangular) to look unique in design to stand out among many cards. Such experimentation with design may suit certain business owners (in entertainment, photography or similar businesses). Still, for most business people, the regular symmetrical shape will convey the right message.
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Conclusion
A good business card is one of the first steps to grab the attention of customers and create a lasting impression about you/your business. After understanding the usefulness of a business card, buy one for yourself, combining the idea with the utility.
Online options for business cards offer small business owners a ready-made solution, hiring an impressive designer for a tastefully designed card. Many e-commerce enterprises offer pre-designed card templates as well as fully printed cards.
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