Building FMCG Supermarket Supplier Lists
- knowledgekablog
- Aug 19
- 1 min read

The first step to building FMCG Supermarket Supplier Lists is to cover both organized and unorganized retail segments — which includes national chains (Reliance Smart, D-Mart, Spencer’s, Big Bazaar, More, Star Bazaar), regional supermarkets, and city-level grocery chains. To build a supplier list, you need to collect contacts of vendor registration desk, procurement team, and category managers of each store/chain.
Sources include vendor pages of official websites, LinkedIn profiles, retail trade directories, FSSAI & GST databases, and data from local wholesale associations. You can also generate direct supplier-buyer connects by attending industry exhibitions and food & grocery expos.
A verified supplier list should include company/brand name, contact person (buyer/procurement head), mobile/email, store chain name, city/state, product categories handled, supply terms and registration status details. When this list is clean, de duplicated and regularly updated, then you can effectively run targeted outreach, sampling campaigns, and distributor on-boarding strategies to get your FMCG products to the supermarket shelves.
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